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PUR 4100

Writing For PR

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Course Details

  • Units


Course Description

  • Introduction to the content, format and style of multiple public relations tools including newsletters, magazines, brochures and digital media. Emphasis on news releases, AP style and media relations. Prerequisite: MMC 3003 or PUR 1951, and MMC 3303, MMC 3123, MMC 4200, VIC 3400, IDS 3309, ADV 3008 and 2.85 cumulative GPA, or admission to Strategic Communication Certificate (Supplies fee assessed)